Social Media Consultant Salary South Africa: Explore Annual Income
Social media consulting refers to interacting with customers through social networking channels on behalf of a brand.
Social media consultants are professionals or agents who work with clients to develop and implement social media strategies and accomplish their business objectives. These experts are experienced in customising their offerings to enhance, maximise, and grow their clients’ online presence on social media.
The salary of a Social Media Consultant in South Africa ranges between ZAR 14T and ZAR 25T per month. Do you have a passion for digital communication, want to learn how to become a social media consultant, and are curious about the salary potential in this career prospectus?
In this article, we will learn about Social Media Consultant Salary South Africa, some of the top skills required and the annual/monthly salary packages based on top companies and locations within South Africa.
Social Media Consultant Salary South Africa
Social Media Consultants are accountable for developing strategies, creating and managing content, scheduling posts, analysing data, and more.
According to Glassdoor, the salary of a Social Media Consultant in South Africa ranges between ZAR 12T and ZAR 22T per month. These figures usually vary based on experience, geographical location, type of industry employed, and the company’s or client base’s size.
Here is a detailed analysis of social media consulting salaries for different experience levels, geographical locations, and industry types.
Average Social Media Consultant Salary South Africa
In today’s digital landscape, social media consultants play a critical role in assisting businesses in navigating and utilising social media platforms to improve their online presence. The average pay for these professionals in South Africa varies according to many factors.
According to Glassdoor, here is an overview of what you can expect in terms of compensation for this job profile based on experience level :
| Average Social Media Consultant Salary South Africa | |
| Entry-Level Social Media Consultant Salary | ZAR 180,000 to ZAR 300,000 per year |
| Mid-Level Social Media Consultant Salary | ZAR 300,000 to ZAR 480,000 per year |
| Senior-Level Social Media Consultant Salary | ZAR 480,000 to ZAR 720,000+ per year |
Per Month Social Media Consultant Salary South Africa
The monthly salary can vary based on several factors. According to Glassdoor, here is the monthly earnings for these professionals at different career stages:
| Per Month Social Media Consultant Salary South Africa | |
| Entry-Level Social Media Consultant Salary | ZAR 15,000 to ZAR 25,000 per month |
| Mid-Level Social Media Consultant Salary | ZAR 25,000 to ZAR 40,000 per month |
| Senior-Level Social Media Consultant Salary | ZAR 40,000 to ZAR 60,000+ per month |
Highest-paying cities in South Africa for Social Media Consultants
As many factors impact Social Media Consultant Salaries in South Africa, geographical location is one of them. In high-paying cities, salaries vary depending on the cost of living, demand for social media expertise, and the presence of major companies and industries, which contribute to these variations.
According to Indeed, here are some of the highest-paying cities for Social Media Consultants in South Africa:
| Highest-paying cities in South Africa for Social Media Consultants | |
| Cities In South Africa’s | Average Base Salary |
| Johannesburg, Gauteng | R 18,582 per month |
| Cape Town, Western Cape | R 15,661 per month |
| Pretoria, Gauteng | R 14,542 per month |
| Midrand, Gauteng | R 12,688 per month |
| Durban, KwaZulu-Natal | R 11,680 per month |
| Centurion, Gauteng | R 10,900 per month |
| Somerset West, Western Cape | R 10,880 per month |
| Randburg, Gauteng | R 9,266 per month |
| Port Elizabeth, Eastern Cape | R 9,206 per month |
Top Companies’ Salary for Social Media Consultant Roles
Social Media Consultants in South Africa can find lucrative career opportunities at top companies across different industries. As per the factors influencing the salary package, the type of industries also plays a vital role in ranging salary packages.
According to Glassdoor, here are some insights into the salary ranges offered by prominent companies known for hiring social media talent:
| Top Companies’ Salary for the Social Media Consultant Roles | |
| Company Name | Average Salary |
| Standard Bank Group | ZAR 600K – ZAR 641K per year |
| Sanlam | ZAR 62K – ZAR 67K per month |
| Hoorah Digital | ZAR 19K – ZAR 50K per month |
| Discovery (South Africa) | ZAR 19K – ZAR 21K per month |
| Genio Roasters | ZAR 16K – ZAR 16K per month |
| University of the Witwatersrand | ZAR 15K – ZAR 16K per month |
| Publicis Groupe | ZAR 15K – ZAR 22K per month |
| Yoco | ZAR 14K – ZAR 15K per month |
| Afrihost | ZAR 10K – ZAR 19K per month |
Top Countries Paying High Salary for Social Media Consultant Roles
Social Media Consultants can earn competitive salaries worldwide, with certain countries offering high salary packages due to high demand for digital marketing expertise and strong economies. According to Glassdoor, here are some of the top countries known for paying high salaries to Social Media Consultants:
| Top Countries Paying High Salary for Social Media Consultant Roles | |
| Country | Average Base Pay |
| South Africa (ZAR) | ZAR 8T – ZAR 20T per month |
| India (₹) | ₹4L – ₹5L per year |
| Canada (CA $) | CA$36K – CA$57K per year |
| Germany (€) | €36T – €49T per year |
| Australia (A$) | A$ 54k – A$ 90k per year |
| Singapore (SGD) | SGD3k – SGD4K per month |
| Switzerland (CHF) | CHF50T – CHF78T per year |
| United States ($) | $53T – $60T per year |
| United Kingdom (₤) | £24K – £41K per year |
How to Become a Social Media Consultant?
Social media consultants aim to improve an organisation’s communications, consumer engagement, and brand management. They have the skill set to perform the duties of a content integrator, navigator, trendsetter, and analyst, among others.
A successful career as a social media consultant requires a blend of knowledge, expertise, and strategic thinking. The following is a step-by-step approach to help you develop a successful career in this exciting field:
- Earn a bachelor’s degree in communications
- Select a niche to focus on
- Gain entry-level experience
- Focus on networking with others both online and in person
- Create an engaging social media account
- Build a portfolio
- Once they gain more experience, these professionals can create their own social media management companies or work as independent consultants.
Skills Required to Become a Social Media Consultant
To excel as a Social Media Consultant, these professionals need a diverse skill set that spans technical expertise, creativity, strategic thinking, and interpersonal abilities. Here are some of the top skills required to be successful in this role:
- Creativity,
- Data analysis,
- Communication,
- Content Creation,
- Project management,
- Conversion rate optimisation,
- Client relationship management,
- Search engine optimisation (SEO),
- Advanced analytics and reporting and more.
Gain these skills by enroling in the Digital Regenesys course. This course has been designed to enhance individuals’ skills and stay ahead in the competitive online landscape. Digital Regenesys Digital Marketing course is comprehensive and delivers the latest strategies and techniques in social media marketing and content creation skills.
Last Updated: 18 October 2025
